Pooch Lux Whitening Shampoo is our signature violet pigmented shampoo, which whitens white coats and assists in reducing dirty stains and unsightly stains caused from tear, urine and licking. 
 
Our Pooch Lux Whitening shampoo is a highly concentrated pigmented shampoo which means it is not like other purple or blue shampoos on the market.
Designed with high-quality ingredients thats gentle of sensative skins, yet delivers powerful results.